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Marketing your website

Marketing your website

So you’ve taken the steps to develop your website but what do you do now? Now you face the challenge of actually bringing in new, qualified traffic. After all, that’s how you will make more sales and increase your customer base.  Below are ways your website can be market based on what our company can offer.

Search Engine Optimization

SEO (Search engine Optimisation) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. Think about it: when you search for something in Google, do you typically go beyond the first couple pages of results? Probably not, and neither will your potential customers. Some popular ways to improve organic search results are through editing existing content, removing barriers to indexing activities of search engines (something we’ve been doing at Webcube Media & Technology for a while and see this type of marketing as one of the highest return on investments) increasing the number of backlinks or inbound links (links your website receives from other webpages — which indicates the popularity or importanceof your website).

SEO can be a time-consuming process initially, but it’s an important step towards getting more traffic and grabbing a top spot in search engines for your main keyword phrases. If you don’t optimized your website for search engines, it might take several months to see significant results with SEO.

Comprehensive, Professional SEO Services from R1500 per month + Once off set up cost of R1500

What it includes:

Keywords Targeted

  • Target up to 10 primary keywords
  • Also target a few variations of each primary keyword
  • Includes local SEO for main products / services

Sitemap.xml file

  • Creation and optimisation of sitemap file, which is like a roadmap for search engines telling them which pages should be indexed.

Keyword Analysis

  • Analysis of the most popular keywords used in your industry and the approximate number of times that keyword is searched for.

Competitor Analysis

  • Analyzing your competitors and their websites in efforts to optimise your website accordingly.

Onsite-Optimisation

  • Optimisation of each and every page on your website as well as editing the HTML code of each page which assists in driving traffic and ranking well on search engines.
  • Optimisation of primary and secondary keywords
  • Includes Internal link building ie: linking the various pages to relevant content within your site.

Off-site Optimisation

  • Seeking high traffic websites (preferably in your industry) and listing your website there. This assists in building credibility of your driving traffic, increasing online brand reputation and ranking on search engines.

Website Analytics & Tools

  • Implementation of an Analytics Programme to analyse the performance of your website – to track where visitors are coming from, going to, and the reasons for their behaviour on your website.

Monthly SEO Reporting

  • Monthly reports on your website performance on the various search engines will be sent to you. This will include your website visibility, and shows you the actual rank of each keyword that is being targeted on the various search engines such as Google, Yahoo, Bing etc.

 

Google AdWords PPC

The hardest thing to find for any business is more clients. The more clients you can find, the more potential to close more deals and make your business more profitable. What better way to get more clients and more business than ones that are specifically looking for you! With our expert Google AdWords PPC (pay-per-click) online marketing campaigns, we can target customers in areas you want, in businesses you want, that are looking for YOU! Potential clients who are looking for your products and services online will find YOU FIRST and not your competition. Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

NO MORE COLD CALLING TO FIND CLIENTS! Rather let THEM find YOU with online marketing!

Let us make sure that your customers can find YOU, FIRST!

  •  
  • Flexi -25% Management Fee
  • Minimum Monthly Budget R1,500 Min 3 months
  • Key words research
  • Campaign setup
  • Monthly Reporting
  • 3 Ad Groups
  • 6 Keywords
  • Manual CPC bidding
  • Ad extentions
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  • Bronze - 20% Management Fee
  • Minimum Monthly Budget R8,000 Month-to-month
  • Key words research
  • Campaign setup
  • Monthly Reporting
  • 10 Ad Groups
  • 20 Keywords
  • Ad Extensions
  • Conversion Tracking
  • Manual CPC Bidding
  • A/B Split Testing
  • Landing Pages
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  • Gold - 15% Management Fees
  • Minimum Monthly Budget R25,000 Month-to-month
  • Key words research
  • Campaign setup
  • Monthly Reporting
  • 10 Ad Groups
  • 20 Keywords
  • Ad Extensions
  • Conversion Tracking
  • Manual CPC Bidding
  • A/B Split Testing
  • Landing Pages